THE ANALYSIS OF DIRECT MARKETING MEDIA USAGE AND EFFECTIVENESS

In the current business environment organizations are forced to find most effective marketing technique in order improve results of their business. Since each company’s goal is achieve and efficient business, one important decisions choice direct media actions that suitable for contacting existing potential consumers. obtain information regarding effectiveness media, market research provides an overview factors. Research presented this paper intends reveal consumer habits preferences determine usage media. Presented models show that, terms communication sales effects, Internet prominent as a medium all age groups surveyed. Also, leaflets very respondents categories, newspapers have been proved be consumers who frequently buy them.